In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no longer exists, and various other realities regarding contemporary B2B advertising. We discuss just how the buying journey is now completely fragmented and also the manner in which neighborhood structure can assist marketing experts retake con… Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, and also various other truths about modern B2B marketing. We discuss exactly how the buying journey is currently completely fragmented as well as the manner in which area building can aid marketing experts retake control of the… Read More